Buffalo News Desperate For Readers! They're Giving Out Free Papers For An Entire Week!!
Above is a copy of a flyer that was stuck inside my FREE SAMPLE copy of today's Buffalo News. This is SUPPOSED to get me to subscribe to the newspaper -- but I think Warren Buffett has enough money, and I am NOT going to contribute to his increased riches!
Also, please note that among the come-ons in the advertisement above -- by merely agreeing to sign-up for a subscription -- they are enrolled in a drawing where they could win $1,000! Sorry, but I don't need the money THAT BAD!
BUFFALO NEWS DESPERATE FOR READERS! THEY'RE GIVING OUT FREE PAPERS FOR AN ENTIRE WEEK!!
For the past several days, I have held court to an unwanted visitor to my home -- my FREE SAMPLE copies of the Buffalo News newspaper. With circulation down a full 40% in just the past two years (!!), the management has come up with a new marketing scheme -- which is to give out free newspapers to people living in neighborhoods they feel may be potential subscribers. However, all this has done is contributed to the garbage in my recycle bin, which sits in my garage.
I just pulled up the most recent audit numbers for the BUFFALO NEWS -- which come from the AUDIT BUREAU OF CIRCULATIONS and the NEWSPAPER ASSOCIATION OF AMERICA. Links to both of these data sets can be found at the end of this article.
According to September 2007 figures available on the AUDIT BUREAU OF CIRCULATIONS website -- the BUFFALO NEWS has a Sunday paid circulation of 266,123 papers sold to subscribers, newsstands, and other retail locations. The NEWSPAPER ASSOCIATION OF AMERICA, however, states that the weekday paid circulation is ONLY 116,865 -- which is down from 194,225 from only two years ago.
This is a 40% drop in paid circulation -- in merely two years!
The BUFFALO NEWS is the nation's 53rd largest newspaper, out of 200 that are tabulated on a regular basis by the NEWSPAPER ASSOCIATION OF AMERICA.
Their web presence is pathetic -- getting approximately 32,721 hits per day. Most of the alternative websites online get more than this ...
The age group with the highest level of readership is the 65 and over crowd. The group with the lowest level of readership is the 18-24 years group.
The household income level with the highest level of readership is the $35,000-$49,999 group -- and the income level with the lowest readership is the $150,000+ group.
© 2007 Kentroversy Papers
All rights reserved. Used with permission.
The following sources were used in the creation of this Kentroversy Paper . . .
Newspaper Association of America website
Top 200 Newspapers by Largest Reported Circulation - Audit Bureau of Circulations website (March 31, 2007)
Net Reach of Newspaper Print and Web Sites (September 2007)
Buffalo News Averages 478K Daily Readers - Buffalo Business First (October 1, 2005)
Audit Bureau of Circulations
Buffalo News Daily Circulation
Buffalo News Readership
Kentspiracy Kronicles Newsletter
Newspaper Association of America